Thursday, July 30, 2020
Talk to Strangers
Talk to Strangers Sometimes I cant help but wonder what people at MIT, students, professors, and even tourists think about MIT. Why are they here? What kind of things are they working on? How far have they come to get here? What do they not like and what do they absolutely love about it? Wouldnt it be great to actually be able to just stop someone in the middle of the infinite and ask if they have a few minutes to talk about this without, well, seeming strange or feeling too uncomfortable? For example, like this. Or like this, or even this.* Last semester, I found the remedy to most awkwardness derived from verbal adventure-seeking and a fascination with humanitys personal experiences. Lealia 15 reveals the solution: a microphone! (If you actually want to record anything youll also want a complete radio kit.) Remember when I said that I would be taking Terrascope Radio way back when? For you prefrosh whove signed up for Terrascope or for those of you that will eventually sign up, its a class you can take spring semester after youre done with Mission. Among the many things we listened to were funny, intriguing, silly, classy, hilarious, and inspiring pieces of sound. I actually had no previous experience with listening to radio shows that youd find on NPR, and before taking this class I thought it wasnt worth it to listen to them when you could just listen to music instead. -___- The naivety! Among the many memorable things we did in that class was fine-tuning our ears by being guided all over MIT while blindfolded. But learning how to listen to a piece was only half of the class charm. We also produced pieces such as the ones you heard above about MIT with Adobe Audition and other equimpent they provided for us. One of the bigger projects was to create a person-place piece. (I made mine about Sandy Tenorio, from the Office of Engineering Outreach Programs, which you could listen to here). The final project in the class was to produce a larger, 20-minute piece using sound from the spring break trip that Terrascope takes every year. In the Terrascope way, it was up to us to decide exactly how we were to produce, split up into groups (or not), organize, and eventually air it on WMBR, MITs radio station. The location of the trip is always somehow related to the problem that the class tackles in the fall. Since last fall our mission dealt with biodiversity, we went to the amazing, biodiverse country of Costa RIca. (You could look at even more pictures, videos, and details of our trip in this blog.) A miniscule portion of what we saw: (All of these pictures were taken by the talented Alexandriya 15) The trip was an amazing part of the Terrascope experience. I never realized how important it was to talk to strangers, not just about what they do to conserve their country, but about their lives in general. People everywhere like their opinions to be heard, and its unbelievably simple to empower them by simply listening to and recording their voices. Rosa, pictured below, was a villager we initially approached to ask questions about how she interacts with the environment. She ended up telling us many more stories, and her husband went to their yard to give us a cacao fruita gift for simply listening to what they had to say. When you hold a microphone, you dont have to answer any questionsinstead, you get to witness peoples confused, surprised expressions. Youre the one that gets to watch how people unfold, digging into their memories, their fundamental values, their pasts and their futures. Sure, it was an MIT trip, but it was not all math and science. As is true with biodiversity, life in general is all about interactions. How we interact with each other as well as our environment. These are huge things that Im glad Ive been able to experience. Thats the amazing thing about Terrascopeit really puts the world, its people, its problems, and possible solutions into perspective. P. S. Ill be helping out with Terrascope next semester as an Undergraduate Teaching Fellow, so Terra-Posts arent over! *All of these were produced by Terrascope Radio studentsmany thanks to my fellow 15s Alex, Rebecca, and Sabina. Just so you know, they recorded all sound in no more than an hour and finished producing these in class! Post Tagged #Terrascope
Monday, June 29, 2020
Weird College Essay Topics
Weird College Essay Topics December 8, 2013 The New York Times discusses some weird college admission essay topics. Weve written before about weird college essay topics but with each admissions cycle, there are new ones! Especially if the University of Chicago has anything to do with it. But the University of Chicago isnt alone in choosing weird college admission essay prompts. Brandeis University, for instance, has this question on their application: You are required to spend the next year of your life in either the past or the future. What year would you travel to and why? Now thats the kind of question that leaves lots of room for creativity. Though every college admissions essay leaves room for creativityeven if the essay prompt is boring. Know that! Tufts asks applicants this year about the meaning of YOLO (you only live once), an expression made popular by the rapper Drake. According to an article on weird university essay topics in The New York Times, And even those are tame compared with some choices from the last few years, like If you could choose to be raised by robots, dinosaurs or aliens, who would you pick? (Brandeis), or What does Play-Doh have to do with Plato? (Chicago).Ã For the colleges, such questions set them apart, though the applications invariably give a choice of subjects, including some that are closer to traditional. And at a time when some elite colleges worry that high school students are more likely to be high achievers than independent thinkers, oddball essay questions offer a way to determine which of the A-student, high-test-score, multi-extracurricular applicants can also show a spark of originality. What do you think about these weird college essay prompts? How would you go about answering them? Have a question on weird college admission essay prompts? Were here to answer them for you so post a question in the Comments section below!
Friday, May 22, 2020
The Bluest Eye And Alison Bechdel s Fun Home Essay
Toni Morrisonââ¬â¢s The Bluest Eye and Alison Bechdelââ¬â¢s Fun Home are both novels that employ a reflective narration of the past to address common themes of trauma, unorthodox family relationships, and sexuality. Although they demonstrate pronounced differences in setting and design, both stories utilize this retrospective narrative to expose masculinityââ¬â¢s stratified hegemony as a driving force of internalized shame, violence, and the death of self. Furthermore, it becomes clear that these shared themes result from the intense pressure to conform to the asymmetrical hierarchyââ¬â¢s ideal masculine identity through an analysis of the characters Cholly and Bruce. Before examining these characters it is important to define gender with the understanding that masculinity is a gendered hegemony. In her definition of gender, Judith Halberstam notes that gender is socially systematized, performed, and reproduced in cultures, institutions, and individual identities (Burgett , Bruce, and Hendler, 116). Mimi Schippers expands this definition in her article on gendered violence, implying that masculinity is central to gender relations. In short, Schippers defines masculinity as ââ¬Å"simultaneously a place in gender relations, the practices through which men and women engageâ⬠¦ in gender, and the effects of these practices on bodily experience, personality, and cultureâ⬠(Schippers, 86). Here, masculinity is classified as a social position, the set and practice of masculine qualities (substantially byShow MoreRelatedThe Bluest Eye And Fun Home Essay2175 Words à |à 9 PagesAlthough Toni Morrisonââ¬â¢s The Bluest Eye and Alison Bechdelââ¬â¢s Fun Home demonstrate pronounced differences in setting and design, both novels employ a reflective narration of the past to address common themes of trauma, unorthodox family relationships, and sexuality. Both stories utilize this retrospective narrative to expose masculinityââ¬â¢s stratified hegem ony as a driving force of internalized shame, violence, and the death of self. As The Bluest Eyeââ¬â¢s Cholly and Fun Homeââ¬â¢s Bruce are examined in terms
Tuesday, May 19, 2020
Characteristics Of Theorists Maslow s Behavior Management...
Compare and Contrast Theories Paper Stephanie Ford Liberty University Characteristics of Theorists Abraham Maslow The main element of Abraham Maslowââ¬â¢s behavior management theory is a hierarchy of needs. These needs begin with physiological needs and progress through safety and security, belongingness and affection, self-respect, self-actualization, and finally knowledge and understanding (Jones and Jones, 2013). Kenrick, Griskevicius, Neuberg, and Schaller (2010) state that the organization of these needs in hierarchical order indicates that certain needs are more important than others. Maslowââ¬â¢s hierarchical order suggests that if a studentââ¬â¢s basic physiological needs are not being met, such as the need to eat, feel safe, or feel loved, then students will be unable to focus on a level that allows them to learn. As a result of one of these needs not being met, students will use negative behavior to indicate there is a need (Jones and Jones, 2013). According to Maslowââ¬â¢s theory, when teacherââ¬â¢s encounter students who are exhibiting negative behavi or, they are to work with the students in order to understand what need is not being met and devise a strategy to meet that need, rather than assume the child is behaving negatively without cause. Rudolf Dreikurs The behavior management theory of Rudolf Dreikurs focused on the motivation of a studentââ¬â¢s behavior. He believed that the main need of a student was to be accepted and that certain behavior was a meansShow MoreRelatedMaslows Classroom Management Theory1442 Words à |à 6 Pagesconsider the various motivations that contribute to behaviors that motivate or prevent learning from taking place. Maslow, Dreikurs, Glasser, and Coopersmith are a few theorists that offer insight for behavioral motivations. This paper will compare these theorists research and determine which views correlate with this writerââ¬â¢s classroom management theory. Maslow There are set of basic needs discussed by Maslow. Jones and Jones write that Maslow believes that these basic needs must be met for studentsRead MoreNeed Theories: Comparing Maslow, Alderfer, and Mcclelland1194 Words à |à 5 Pages19 July 2014 Need Theories: Comparing Maslow, Alderfer, and McClelland Most theories of motivation revolve around the idea an employeeââ¬â¢s needs influence their motivation.à Needsà are physiological or psychological scarcities that stimulate behavior therefore are necessary to live a healthy, productive lives both in personal and work lives. ââ¬Å"If work is meaningless, then life comes close to being meaninglessâ⬠(Maslow, Stephens Heil 39). These needs, whether weak or strong and are greatly influencedRead MoreThe Theory Of The Australian Human Resource Institute1944 Words à |à 8 PagesExecutive summary Through the need of a change within the management of the Australian Human Resource institute this report has outlined efficient ways in improving the success rate of the Australian manufacturing sectors. However, in discovering the right way to dealt the management different theories have been looked upon. The classical 1909 theory was proposed by Frederick Winslow Taylor, which explained that improving management is based on the efficiency and productivity of the employees. ThisRead MoreTheories Of Personality And Personality Theory4645 Words à |à 19 Pagesinformative paper that explores theories of personality. The investigation that is included explains different views from past and present psychologists, from two different theories used in class during the semester. It is prevalent that a person development can suffer from behavioral and psychodynamic problems due to inconsistencies in their life growing up. This paper will discuss an eclectic view of ones personality in conj unct with a formulation of my own personality theory of development. Read MoreManagement Theory Taxonomy2572 Words à |à 11 PagesManagement Theory Taxonomy Some would define management as an art, while others would define it as a science. Management is not an exact science, but rather is a mix of art, scientific methodology, intuition, investigation, and most of all, experimentation (Miller Vaughan, 2001, Winter). Management is not static. It is evolving, as are people who manage and are managed. (http://angel02.gcu.edu/AngeIUploads/ContentlMGT301 LORI assic/9668726CD47F4 EFAB1A77328734D41 EC/!ecture MGRead MoreDiscuss How Management Theory and Practice Has Changed over Since the Early 1900ââ¬â¢s1408 Words à |à 6 Pagesevolution of management has been changed a lot since the early 1900ââ¬â¢s. Many different management theories have been developed, the external factor also changing at the same time, such as the technology and the nature of career. Those changing influence the trend of management method. There are four major approaches in the past, classical approaches, behavioral approaches, quantitative approaches and modern approaches. At the past, efficiency is the most important in the earliest management theories. HoweverRead MoreMaslows Biological Factors vs Humanistic Theory1272 Words à |à 6 Pagesbiological factors that influence the formation of personality. Examine the relationship of biological factors to Maslowââ¬â¢s theory of personality, explained the basic aspect of humanistic theory that are incompatible with biological e xplanations of personality. Abraham Maslow developed the hierarchy of needs theory still remain valid today for understanding human motivation, management training, and personal development. Maslowââ¬â¢s ideas surrounding the hierarchy of needs concerning the responsibility ofRead MoreDIFFERENT APPROACHES TO MANAGEMENT4510 Words à |à 19 Pages DIFFERENT APPROACHES TO MANAGEMENT Management was influenced by various disciplines like sociology, economics, political science, anthropology, psychology, and even literature. Due to such multidisciplinary influences, even authors like Harold Koontz (1961) referred to management as a ââ¬Ëjungleââ¬â¢. Even then, differences exist in the classification of approaches. Although one of the ways to classify management approaches is from the analysis of John G. Hutchinson (1971), which considersRead MoreMotivation At Work Place For The Workplace2668 Words à |à 11 PagesAnalysis 6 Maslow hierarchy of needs 7 Alderferââ¬â¢S ERG theory 8 Acquired needs theory 8 Cognitive evaluation theory 8 Two factor theory (Herzberg) 9 Equity theory 9 Reinforcement theory 10 Expectancy theory (Vroom) 10 Recommendation and conclusion 10 Conclusion 10 Recommendation 11 Develop a positive work climate 11 Employee development 11 Focus more on intrinsic and extrinsic motivators 11 Adopt strict hiring practices 11 Recruit managers and supervisors with the right characteristics and leadershipRead MoreOrganizational Behavior Issues9605 Words à |à 39 PagesQuestions on Organizational Behavior Prepared by Dr. Stephen Hartman, School of Management, New York Institute of Technology. 1. How have American companies suffered in recent years? In an effort to reduce costs, restructuring and downsizing have affected almost every organization. However, recent research suggests that there are costs for these organizations in terms of their impaired ability to perform long term. Many companies have shown poor leadership when trying to capitalize on technological
Sunday, May 10, 2020
Private Facts on Narrative Essay Bc Provincai Exam Samples That Only the Experts Know Exist
Private Facts on Narrative Essay Bc Provincai Exam Samples That Only the Experts Know Exist This has been shown to be an extremely powerful and speedy approach to assist with a writing assignment and find the business done properly. If you're looking for improving grades, you have arrived at the right location. The majority of the moment, this can be contingent upon an individual or activity you've observed and learned from. Learning something new can be a frightening experience. Being in college might be a tiny struggle for some. The starting point of each story is true and it's obvious that, so as to be worthy of being told, it has to be an interesting one. Quite often, naturally, this is going to be a story from your life. If you're in college you're in for both big and smallish surprises. The Meaning of Narrative Essay Bc Provincai Exam Samples The pure preparation went somehow in this way. High school isn't free in Kenya. Yukon schools will assist students during the transition to be sure they understand what they have to complete to be able to graduate. In case you have any questions regarding the group of your private information please contact the e-learning programs unit. The particular modules that every user must complete is dependent on their particular job function. There are not any modifications to the range of credits or courses needed to graduate. This guide doesn't cover the new grade 10 provincials. Let's aim for approximately ten paragraphs. The range of points should correspond to the range of paragraphs in the home part. In the given example above, you can write about what you've learned through the full term inside this section. The principal concern here is the well-being of individuals in contrast to the financial considerations of the very first text. That realization proceeds to pay dividends each day. The body is broken into different paragraphs based on the should lay out all of the support for the principal point. It is difficult to express their depth with different neutral words only. The second text addresses the importance for people to talk when they suffer from stress. At times, even after reading guidelines and suggestions about how to compose a particular assignment, it's still true that you don't quite know how to put it all together. Telling facts isn't a difficult job, and it may also be fun. In some report to come, I'll handle the point above a whole lot more fully. And this isn't the close of the story yet. The Secret to Narrative Essay Bc Provincai Exam Samples Planning is essential for this type of essay, along with for any other kind. In case you have any questions, please don't hesitate to ask. It is going to also equip you with the needed knowledge to attack the unknown topics. Thus, let's take a peek at how to begin a narrative essay. To offer you a remedy on how best to compose an impressive college essay, here are some hints you may wish to consider. However, not all those stories in your brain will result in a very good narrative essay. Select a topic which you like most and start to compose your story that will be a bestseller in your classroom or lecture hall. Unfortunately, nowadays it's possible to locate many companies on the internet that aren't legit and cheat on their customers. It is recommended to look for the one which has a very good reputation and offers high-quality papers at inexpensive rates. Therefore, many students and employees decide to acquire low-cost essay rather than writing it themselves. That is the reason we are sure in the expertise and the standard of their papers. Tutorials, 303 words Writing an application is among the principal steps for you to be admitted to the college of your selection. Code Books must have no extra sheets of paper. Essays and reports are only some of the most usual documents written whilst in the academe. Copies or certified copies won't be accepted.
Wednesday, May 6, 2020
The Positive Effects of Music on Young Children Essay
Music has been around for ages and over time, people have changed the way it sounds, how often we listen to it, and what purpose it serves. Uses for music have become more innovative and scientifically purposeful over the years. Recently, it has been proven that children who grow up under the influence of music have a rounder, fuller experience in their education. This higher education helps children later in life as teens and young adults. Music in the lives of young children improves cognitive knowledge as well as social skills (Borgese 2). Through the use of music, children have been able to improve their math and science scores, which can become useful later in life with tests like the SAT. Recent data from the University of Texasâ⬠¦show more contentâ⬠¦Learning to play an instrument also promotes coordination and patience; motor skills and eye-hand coordination are improved through this learning process. Children who have been given the opportunity to take music lessons h ave showed obvious advantages of those who did not. Those who partook in lessons dramatically improved their abilities to solve mazes, copy patterns of color, and draw geometric figures (Hochman). Patience is built in a child while learning to play an instrument, which will help them later in life when forced to tackle larger, more difficult situations. A child is also likely to be able to relax whether they are listening to music or they are learning to play the music themselves. Researchers have acknowledged that listening to certain types of music can lower blood pressure and heart rate (2). Incorporating music into the lives of children has immediate and long term benefits. Many parents want to help their children become interested in music but are not sure how to do such. There are many different ways to broaden a childââ¬â¢s horizons in music, many of which will also deepen the child to parent relationship (Sibal 5) . Allowing a child to see their parent playing an instrume nt will invoke curiosity and cause the child to want to take part in the activity. An activity as uncomplicated as singing to your child or around them has positive benefits. Babies exhibit a preference for a songShow MoreRelatedThe Effects Of Music On Children And Young Adults1292 Words à |à 6 PagesSusan Hallam is a professor of education and music psychology at the Institute of Education of the University of London. Hallam assessed many studies of the influence of music on children and young adults in the process of writing her journal article. She organizes her paper into three main categories: the intellectual, social and personal development of children and young people. Within the paper, she explains how numerous studies have found positive correlations between continued musical trainingRead More Musics Effect on Intelligence Essay1194 Words à |à 5 PagesMusics Effect on Intelligence Music is said to affect the intellect of humans in several different ways. Specifically, it is said to affect infants more than any other age group. Music can improve learning skills, test taking skills, concentration, heartbeat, and relaxation. Music has been proven to offer several benefits for infants, young children, young adults, as well as for adults. With all of this in mind, how can one connect music with intellect? Many recent research studies focusRead More Music Essay1056 Words à |à 5 PagesMusic Hip-Hop Getting a Bad Rap Among many problems in society today, rap music is being blamed for the confusion of Americas youths. One key problem is the way a child is raised. Not having a positive role model can have a powerful effect on a child. The other dilemma is the type of rap music. Gangster rappers lyrics seem to corrupt and have a negative image on a youths mind. Two possible steps to taking the blame away from rap music is by placing the spotlight on other influences suchRead MoreThe Effects Of Music On Children With Autism1476 Words à |à 6 Pages Each day that goes by more people are becoming aware of the problem of autism. With the overall number of children effected with autism increasing everyday, there is a panic to find a solution to better treatment and therapy. As a result, the costs of autism care could reach an all time high of well over one hundred billion dollars. Without proper research this number could rise even more. Therefore, there is a need for better groundwork to bring the predicted cost of autism care down. ToRead MoreHow Rap Music effects Children1363 Words à |à 6 PagesHow Rap Music effects children. by Aren Darneal. Mrs.Glovers english 3. The urban youth of today are highly influenced by the lyrics of the music they listen to. This music can be narrowed down to todayââ¬â¢s version of hip-hop, or more commonly called rap. The youth are influenced by the lyrics and want to be like the rappers and live their lifestyle. What do these artists specifically talk about that want the youth to act this way? Most rap artists today produce the images of drug abuse, prostitutionRead MoreRap Music And Its Impact On Society1081 Words à |à 5 PagesIt is everywhere. Rap music is widespread and easily available anywhere. It can be listened to on the radio at a train station, on the Internet, and on phones, permitting the youth to listen to it in various circumstances, either on their way to school or along with their friends. Music has always had a tremendous effect on cultures and societies around the world. It affects how people act, speak, and dress. In todayââ¬â¢s society, rap music has become such a fundamental part of th e lives of youth thatRead MoreThe Benefits Of Music Therapy Essay1342 Words à |à 6 PagesBenefits of Music Therapy Music therapy, a clinical use of music interventions to accomplish therapeutic goals, involves a broad range of activities including playing an instrument, singing, or listening to music. Similar to occupational and physical therapy, this expressive arts therapy remedies psychological conditions, such as depression, anxiety, or hypertension to maintain the well-being of an individual. Likewise, music has been a therapeutic tool that has shown positive effects to parts ofRead MoreNegative Effects Of Dancehall Music1224 Words à |à 5 PagesMusic is defined by the Lexicon Universal Encyclopedia as a figurative and literal form of language or speech with less specificity than spoken words but possessing subtler shades of meaning and more emotive forces. It creates harmony between individuals and it can also tear them down. It is readily available throughout different medias and its intrinsic to all cultures. In Jamaica, the popular genre of music are Reggae and Dancehall. Reggae is a genre of music that has its roots in many other musicalRead MoreEssay about The mozart effect1002 Words à |à 5 Pages The Mozart Effect Does classical music really help you study better? Many recent research studies show that music idoes in fact improve cognitive thinking. In 1993, researchers at the University of California at Irvine discovered the so-called Mozart Effect - that college students ââ¬Å"who listened to ten minutes of Mozarts Sonata for Two Pianos in D major K448 before taking an IQ test scored nine points higherâ⬠than when they had sat in silence or listened to relaxation tapes. Other studies haveRead MoreThe Effects Of Music Programs On Students1246 Words à |à 5 Pagesof reading music, and playing an instrument has proven to be beneficial to the learning curb in students including those of little to no background in a literary education to students in college. However, there are schools in America where music isnââ¬â¢t offered. Having a music program could create improved grades, memory, concentration, and quicken the learning process of literacy, but it is believed that music isnâ⬠â¢t for everybody. Many parents and administrators believe that music is just a waste
Proposed Marketing and PR Plan for Converse Sports Free Essays
1.0 Overview of the Plan This marketing plan presents a strong case for CSI to be involved in strategic PR and marketing as well other value added activities to effectively communicate its mission, deepen its brand, and enhance its value and competitive advantage. Increasing competition and opportunity in the global sporting arena indeed makes it imperative to expand a brandââ¬â¢s horizons and differentiate itself from the competition. We will write a custom essay sample on Proposed Marketing and PR Plan for Converse Sports or any similar topic only for you Order Now This proposal is developed on this consideration and is aimed at supporting CSIââ¬â¢s objective to be a globally recognisable sports company. In line with the companyââ¬â¢s primary objectives, acquisition of an existing communications agency is proposed to manage CSIââ¬â¢s marketing and events as well as those of its acquired firms. The agency would not only be responsible for creating better PR and brand awareness for CSI in general, but will also offer its own unique services to a wide range of customers. Akin to some of CSIââ¬â¢s existing competitors, value added services such as athlete management, performance coaching, media and sports management including translation services are proposed as part of the agencyââ¬â¢s portfolio. The subsequent sections of the proposal present a breakdown of the proposed marketing and PR plan and clarifies its missions and objectives. 1.1 Mission â⬠¢ To be a leading brand in global sports marketing, media and sporting entertainment by acquiring stakes in existing sports and media companies with unique intellectual property and distinctive entertainment cum sports quality. 1.2 Goals â⬠¢ To be a globally recognisable brand in the world of sports â⬠¢ To contribute significantly to the transformation of mass market sports into entertainment driven formats that appeal to the mass market. â⬠¢ To increase stakes in sports marketing and digital media business. 1.3 Objectives â⬠¢ To manage the commercial development of sports teams â⬠¢ To develop new sports models from existing models â⬠¢ Acquire strategic stakes in established sports, media and entertainment firms 2.0 Industry Overview In the last couple of years, some of the most defining features of contemporary sport is the way in which globalisation has informed businesses related to sports, the organisation of sporting competitions as well as the multidirectional flow of athletes across local, national and international borders. Research shows that the global sporting industry is worth over ?400 billion each year and the UK sport market was estimated to be worth ?19.5 billion in 2006, in 2011 it has been forecast that the value will increase to ?24 billion (Sport England, 2011). This turnover is shared amongst leagues, clubs, athletes and sports management firms. Research also shows that the global sports industry is on a faster growth pace than the GDPââ¬â¢ s (gross domestic product) of most national economies around the world and ââ¬Å" the global sports value chain, its size, and revenuesââ¬âhas significant growth prospects for the future now more than ever. Of interest in the development of the ind ustry as well as its future prospect is the commanding role of sports management firms like CSI. According to a recent research published by Atkearny (a management consulting firm) ââ¬Å"it is sports management firms who define the structure of professional sports around the world, they set the rules, organize the events and take responsibility for generating revenues from matches, media and marketing rightsâ⬠. The nature of the industry, globalisation as well as the increasing opportunity in global sports holds another window of growth for sporting management firms in the future. 3.0 Product/Service Description The acquired communication agency as proposed would be primarily concerned with strategic marketing and PR management of CSI by promoting and maintaining its image and relationship with the public. It would also be responsible for designing and applying appropriate marketing strategies and techniques towards accomplishing CSIââ¬â¢s general objectives. In addition, the agency would be responsible for managing the image of sports team, individuals and businesses under the management of CSI. As part of marketing and PR, the agency would also manage CSI events and engage in a host of other related activities such as athlete management, global translation services, performance management, etc. Building on the companyââ¬â¢s resource, the agency could also act as the marketing platform for existing companies under CSI. 3.1 Marketing Objectives â⬠¢ Establish a clear plan of marketing actions and objectives towards accomplishing overall company goals â⬠¢ Define the companyââ¬â¢s goals, mission and objectives â⬠¢ Develop market communications systems â⬠¢ Understand the sports marketing industry â⬠¢ Create an effective PR management strategy 3.2 Target Market The main targets of CSI services would be sports companies with mostly unique entertainment structures and new sports companies with innovative themes that can be transformed into the mass and commercial market. While CSI mainly operate from the UK, emerging Europe and other Emerging markets with promising future and prospects in sports and media such as Russia, Brazil, Asia and Africa will be targeted. Such companies will be SMEââ¬â¢s and must have valuable intellectual propertyââ¬â¢ capable of commercialization. 3.3 Unique Selling Proposition Customers will choose CSI because it is managed by a team of seasoned and experienced managers and directors who have managed some of the best teams, clubs and companies around the world. 3.4 Positioning CSI would position itself as a sports and media company with significant interest in sports entertainment mix. Therefore, its positioning statement as it has always been would remain: â⬠¢ Sports and media entertainmentâ⬠¦ 3.5 Marketing Strategy The strategy considered most appropriate towards achieving valuable business outcome as well as attainment of the companyââ¬â¢s goals and objectives is to acquire a modern and innovative communications agency. Such agency will be responsible for giving direction to CSIââ¬â¢s future in terms of marketing and events management while acting as a source of income for the company. Further explanation of this strategy is explained in the marketing 4Pââ¬â¢s. The 4Pââ¬â¢s are regarded as basic elements of the marketing plan for any business and they consist of the following: Product The main product offered by CSI is sports marketing through management of sports teams and associations. The company also buys stakes in innovative sports firms for management and further development into acceptable mass models. Under the present proposal, the company would offer additional products/services like athlete management, performance coaching, and management of media development as well as translation services mainly for Russian companies who wants to break into other European markets and abroad. Price Potential firms to be acquired will be offered the most reasonable prices as possible as long as it within limits which would be recovered within years deemed reasonable by management. Promotion Promotion is deemed to have four distinct elements such as advertising, public relations, personal selling and sales promotion. The two that will be deployed by CSI are advertising and public relations. Public Relations management would be conducted through press releases, road shows, seminars and conferences to build the image of the company. The company will also from time to time publish results of surveys and research conducted in-house as reports in newspapers, industry magazines and on web pages. Advertising would be done by reaching out to existing sports companies through various means like industry magazines, websites, bill boards and other B2B methods available. Place All services rendered by CSI would be offered through its offices both in London, Russia and other future locations. 3.6: Six Month Action Plan A sense of urgency is needed to achieve the outlined objectives; as such the following are important to be achieved within the next six months. â⬠¢ Management must define a set of criteria of the specific features, nature and type of communications agency that will be required for acquisition. â⬠¢ Identify possible lists of suitable communications agency to be acquired, once the right agencies have been identified using a predefined selection criteria, they should be critically assessed to determine their suitability to the companyââ¬â¢s objectives, this would lead to shortening of the list. â⬠¢ Inform important stakeholders, managers and directors in the organisation of the proposed acquisition plan to garner side support and ensure effective participation during and after the process. â⬠¢ Set a budget plan containing how much will be spent on every aspect of the acquisition stage. â⬠¢ Prepare and draw a tentative re-organisation plan for the company to allow for the newly acquired firm â⬠¢ Prepare a detailed report to inform management of possible stages involved in the process and what the time lengths would likely to be. â⬠¢ A proper risk assessment should be conducted when the final company have identified before final acquisition to have reasonable forethought about the nature and extent of risk in the proposed acquisition A transition arrangement should be planned to manage the acquisition process and the staff of the acquired agency to ensure cultural fusion and conflict management. Conclusions The brief analysis of sports marketing and the global sports industry presented earlier in this document has shown that global sports and media are a growth industry with tremendous future ahead. To avail such opportunity, marketing and publicity will no doubt play a major role. It is on this consideration that the marketing and PR plan of CSI was well thought out and articulated in this document which lays out the strategies and techniques for implementing an effective marketing. Given the quality amount of time and research committed to putting this document together, taking it to the implementation stage will surely contribute to the accomplishment of the companyââ¬â¢s overarching goals and objectives. References: Sports England (2011). Economic Value of Sport, Sport Industry Research Centre Sheffield Hallam University Atkearny, the Sports Market Major trends and challenges in an industry full of passion, http://www.atkearney.com/index.php/Publications/the-sports-market.html How to cite Proposed Marketing and PR Plan for Converse Sports, Essay examples
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